There are countless types of copy and you will probably come across plenty of them on a daily basis. Each type of copy has a different purpose. That’s why you’ll find the most well-known types of copywriting in this article. 

Sales Page 

This is perhaps the most well-known when you think about marketing and copywriting. A sales page is any page where you’re trying to sell something. This can be a very short page, like you see with webshops, but also a very long page, like you see for an expensive training. Especially with long sales pages, you can see the elements of copywriting. You can tell that a lot of research has been done to put together the best possible sales page. What you see, for example, are elements, such as responding to the reader’s pain, how the product or service can improve the reader’s life and how careful the price structure of the product or service is. 

Landing Page 

There is sometimes confusion about what a landing page really is. But it’s actually quite simple. A landing page is the page you link to. That’s all. 

Your landing page is the page you land on when you click on a link. So when you’ve clicked on an ad and you land on a sales page or an opt-in page, that’s the landing page. If you come across a blog article to read it further, that’s the landing page. If you are linked to a page where you can buy a product, that is the landing page. 

All of those pages are landing pages when linked to, but when no one links to them, they’re standalone pages. That’s the most important part of understanding this and not getting confused yourself. 

Opt-In Page

This is often a smaller page. Sometimes it even belongs to a larger page as a smaller part.

On such a page (part), the purpose is to receive contact details of someone. Often this is an email address that is requested in exchange for receiving a newsletter. But what often really convinces people to hand over their email address is a lead magnet, often something that is free, which is of value to the other person. You can read more about lead magnet here.

Because someone gives his or her email address in exchange for receiving your newsletter, they also give permission for you to send them further promotions through email marketing. More information about email marketing can be found here.

Ads

They can be super annoying. Everywhere you go, you’ll see ads, online and offline. Nowadays I hate those YouTube ads. I was already upset when there were duplicate ads and now the time is gone, terribly. 

But with advertisements, the idea is to grab the attention of your viewers/readers and not let go. Often, they try to link you to something. Think of a sales page, an opt-in page or even blog posts. 

Social Media Posts 

Your family and friends probably won’t have the greatest intentions for this. But companies can post on social media for a reason. For example, to get more awareness, more visitors to their website and more sales. It doesn’t have to be that way, but often there is also a purpose behind social media for companies. It’s often part of their over-all campaign. 

Blog Articles 

A blog can serve as sharing information while being seen as an authority on that topic. It can also be used to attract visitors to a website and drive sales. The goal depends on the needs of the business. 

The copy of the blog articles may also differ due to the needs of the business. If the intention is to get more visitors, then an informative style of writing will suffice. But if someone wants to sell more, a more persuasive style of writing is expected. 

Emails

There are different types of emails that you can write copy for. This is often referred to as email marketing. I’ve written a whole article about email marketing. You can find it here if you want more information about it.

The purpose behind the different types of emails is different. Your series of welcome emails aims to build a relationship with your reader, while a promotional email is meant to sell your product or service. 

Website Copy

Yes, you may not have thought of this, but the text on a website is also part of copywriting. There is a purpose behind every website and the text on that website. 

Do you have an e-commerce website? Then you want people to buy your products. Do you have a website where you offer a service? Then you want people to book you for that service. Do you have a portfolio website? Then you want people to look at your portfolio. 

You have a purpose for your website. Now you have to direct copy people to that goal as well. 

Recap 

So there are different forms of copy. Some are well-known and you come across so often, others you didn’t know was part of it at all. For example, you have sales pages, landing pages, opt-in pages, advertisements, social media posts, blog articles, emails and website copy. Each copy has a different purpose. If you want a copywriter who can help you with your copy, contact us via info@luminarywords.com or schedule your appointment via: https://calendly.com/luminarywords/_