What is Branding? A Complete Guide to Creating a Strong Brand Identity Branding is one of the most discussed topics in marketing today. Although many people are familiar with the term, the concept is often a bit more difficult to understand. Therefore, the steps for brand development are not always clear. In this article, you’ll...
What is A Lead Magnet and Why should You Use it? It’s a term you hear a lot in marketing, a lead magnet. But what is it actually? The term consists of two words, lead and magnet. You need to know what a lead means before you can understand the term. A lead is essentially...
What is a Ghostwriter? Ghostwriter. There’s some truth in the name. Not that the person writes about ghosts, but is a ghost himself, as it were. You don’t see ghosts. So it’s a writer you don’t see. Why should you hire a ghostwriter? What kind of work can a ghostwriter do for you? And how...
What is the Stage of Awareness and How do You Use it? In marketing you sometimes hear the term ”stage of awareness”, occurrence or in Dutch: stages of awareness. This term was coined by Eugene Schwartz. He is considered one of the most influential copywriters of all time. The term first appeared in the book...
In the digital world we live in today, catchy texts are worth their weight in gold, literally. Because you can earn a lot with it. It doesn’t matter whether it’s the texts on your website, social media or the texts for the products you sell. Using the right words can make the difference between winning...
There are countless types of copy and you will probably come across plenty of them on a daily basis. Each type of copy has a different purpose. That’s why you’ll find the most well-known types of copywriting in this article. Sales Page This is perhaps the most well-known when you think about marketing and copywriting....
What is a Sales Funnel and Why is this Indispensible In your Business? Suppose you have put your heart and soul into writing a book that you are extremely proud of. You really want to share it with the world. But how do you make sure that your book reaches the right readers and that...
Can AI be Combined with Copywriting? AI, artificial intelligence, is booming. It can help you with all sorts of things. From simple tasks, such as naming a number of holiday destinations, solving a difficult calculation or finding a recipe for the best lasagna, to complex tasks, such as coming up with a new software, putting...
SEO: What is it and Why is it so Important? SEO stands for Search Engine Optimization. You are basically trying to optimize your content as best as possible through various strategies, with the aim of ranking higher in the search engines. Of course, you would prefer to be on the first page of Google when...
