In the digital world we live in today, catchy texts are worth their weight in gold, literally. Because you can earn a lot with it. It doesn’t matter whether it’s the texts on your website, social media or the texts for the products you sell. Using the right words can make the difference between winning or losing. Copywriters come around the corner when it comes to winning copy. 

If you want more information about copywriting in general, I refer you to this previously written article.

Did you know that there is no one type of copywriter? Just as there are different types of cars for different purposes, there are also different types of copywriters who specialize in creating copy that is specific to certain audiences and goals. 

I did some extra research myself to find out. And I noticed that I could already name a lot of them and found even more online. In addition, I also asked AI to help to see if I had forgotten some of them. I generally don’t think using AI for copywriting is the best idea. Why? You’ll find out in this article.

But when it comes to research, AI can still help you quite a bit. So after my own research, I also asked AI what different types of copywriters there are. 

25 Different Types of Copywriters 

Okay, so there are different types of copywriters. They all have their own specific skills, expertise and knowledge to be masters of their type of copywriting. Here are some 25 of them. 

1. Marketing Copywriter

• Focus: Creating attractive and persuasive texts for marketing purposes. 
• Examples of work: Brochures, email campaigns, ad copy. 

2. SEO Copywriter

• Focus: Writing search engine optimized texts to improve a website’s visibility and ranking. 
• Examples of work: Blog posts, web pages, product descriptions. 
• More information about SEO can be found here.  

3. Direct Response Copywriter

• Focus: Writing texts that aim to elicit immediate action from the reader. 
• Examples of work: Sales letters, email campaigns, advertisements. 

4. Creative Copywriter

• Focus: Writing innovative and creative texts that are often part of larger campaigns. 
• Examples of work: Slogans, TV and radio commercials, guerrilla marketing campaigns. 

5. Brand Copywriter

• Focus: Develop a consistent voice and personality for a brand through text. 
• Examples of work: Brand guidelines, web copy, social media posts. 
• You can read more about what branding is and how to set up a strong brand yourself here.

6. Conversion Copywriter

• Focus: Writing copy aimed at increasing conversions, such as boosting sales or sign-ups. 
• Examples of work: Landing pages, CTAs, e-commerce descriptions. 

7. Email Copywriter

• Focus: Writing emails that are aimed at various goals such as marketing, newsletters, and customer service. 
• Examples of work: Email campaigns, follow-up emails, e-commerce newsletters. 
• You can find out more about email marketing here.

8. Content Copywriter

• Focus: Creating valuable, relevant content to inform, engage, and retain an audience. 
• Examples of work: Blog posts, articles, newsletters. 

9. Social Media Copywriter

• Focus: Writing texts that are suitable for social media platforms, often short, catchy and shareable. 
• Examples of work: Tweets, Facebook posts, Instagram captions. 

10. Health & Medical Copywriter

• Focus: Writing texts for the health and medical sector, often with complex terminology. 
• Examples of work: Medical articles, patient information, pharmaceutical marketing. 

11. Financial Copywriter

• Focus: Writing texts for the financial sector, where accuracy and reliability are crucial. 
• Examples of work: Investment advice, financial reports, client communications. 

12. Real Estate Copywriter

• Focus: Writing texts for real estate, aimed at selling or renting properties. 
• Examples of work: Property descriptions, advertisements, brochures. 

13. Legal Copywriter

• Focus: Writing legal documents and texts that require accuracy and legal knowledge. 
• Examples of work: Contracts, legal articles, policy documents. 

14. Travel Copywriter

• Focus: Writing texts for the travel industry, often relying on the creation of attractive and descriptive content. 
• Examples of work: Travel guides, destination descriptions, travel blogs. 

15. B2B Copywriter

• Focus: Writing texts aimed at business clients, often with a formal and informative tone. 
• Examples of work: White papers, case studies, business newsletters. 

16. B2C Copywriter

• Focus: Writing texts that are aimed at consumers, often with a more informal and appealing tone. 
• Examples of work: Product descriptions, advertisements, promotional emails. 

17. Technical Copywriter

• Focus: Writing technical and complex information in an understandable and accessible way. 
• Examples of work: Manuals, technical papers, white papers. 

18. Freelance Copywriter

• Focus: Working independently and can specialize in different niches depending on customer needs. 
• Examples of work: Depending on the niche, it can range from SEO to creative work. 

19. In-House Copywriter

• Focus: Works internally for a specific company, producing all copy and content for that company. 
• Examples of work: All the textual needs of the company, from internal documents to external communication. 

20. Ghostwriter

• Focus: Writing texts whose rights are attributed to another person or brand. 
• Examples of work: Books, articles, blogs. 
• Here you can read more about ghostwriting.

21. SaaS copywriter

• Focus: writing texts for Software as a Service (SaaS) companies. 
• Examples: Release notes, case studies, white papers. 

22. Ecommerce copywriter

• Focus: This copywriter writes texts for online stores. 
• Examples: Product pages, customer reviews, and pro/cons list. 

23. Video copywriter

• Focus: This copywriter writes scripts for videos. 
• Examples: YouTube, Instagram Reels, and TikTok. 

24. Copywriter for print

• Focus: This copywriter writes texts for print media 
• Examples: Magazines, flyers, posters, newspapers, columns. 

25. Copywriter for copyediting

• Focus: This copywriter checks and corrects texts for errors in grammar, spelling and style. 
• Examples: grammar, spelling, and style. 

Recap 

So, the world of copywriting is diverse and dynamic. It has numerous specializations, each offering their unique value and expertise. I’m sure not all of them will be the types mentioned. More and more new types are being added, because there is a demand for copywriters with a certain specialism. (Because the more specialized someone is, the more a copywriter can charge for it, but also the more expertise the company gets). 

Whether you’re looking for catchy slogans, persuasive website copy, or engaging blog articles, there’s guaranteed to be a copywriter who perfectly matches your specific needs. If you want more info, follow our socials. If you would like to contact a copywriter who can help you with your copy, please contact us via info@luminarywords.com or easily schedule your appointment via: https://calendly.com/luminarywords/_